Legality of Automated Price Monitoring: What Businesses Need to Know

Price monitoring directly impacts your commercial success, with 58% of consumers showing greater loyalty to retailers offering discounts. However, the legal landscape around automated price monitoring is becoming increasingly complex—especially with the introduction of the Descrozaille Law, which limits promotional discounts to 34% for non-food products.

Today, competitive intelligence requires precise navigation through various legal frameworks. Recent updates to robots.txt files on French media websites and GDPR requirements have created a strict regulatory environment for price monitoring. With over 17,000 brands and retailers monitored in real time, it’s crucial to understand the legality of automated pricing surveillance.

In this article, you’ll discover the complete legal framework governing automated price tracking, the potential risks involved, and compliant methods for conducting effective competitive monitoring in line with current legislation.

Legal Framework for Price Monitoring in France

In France, the legal framework surrounding the use of automated price tracking software is based on several regulatory pillars that businesses must consider to avoid sanctions.

Applicable Laws and Regulations

The fundamental principle in France is that “the prices of goods, products, and services are freely determined by the forces of competition.” This freedom applies to all businesses, regardless of their legal status.

However, it’s not an absolute freedom. In specific situations—such as monopolies or supply difficulties—a decree may regulate prices. The recent Descrozaille Law, which came into effect on March 1, 2024, illustrates this regulation by capping discounts at 34% for non-food products.

Understanding this framework is essential for your business, as all competitive monitoring must operate within this “supervised freedom” of pricing.

GDPR Impact on Price Data Collection

The General Data Protection Regulation (GDPR) strictly regulates the collection of any data, including pricing, when it can be linked to an identifiable person. This applies to your organization if it’s based in the EU or targets EU residents.

When monitoring competitors, you must follow core principles:

Non-compliance can lead to severe penalties, as shown by the €20 million fine imposed on Clearview.

Public Information vs. Protected Data

A common confusion concerns the status of publicly accessible data.

A “public data point” refers to any information from a publicly accessible source. However, just because something is accessible doesn’t mean it can be freely reused.

Even if data is visible online, if it belongs to individuals, it cannot be reused without their knowledge. To legally monitor competitors, you must:

The apparent contradiction between open data and GDPR means you need a cautious approach when setting up your monitoring system.

Legal Risks of Non-Compliant Price Monitoring

Poorly executed price monitoring can expose your company to serious legal consequences. These risks go well beyond mere warnings and can threaten your business’s very survival.

Potential Sanctions for Violations

The main penalty for non-compliant price monitoring practices is administrative fines for anti-competitive behavior.

Companies can face fines of up to 10% of their global revenue. This figure applies to the highest annual turnover recorded during the years the illegal practices occurred.

And it’s not just businesses that are targeted—individuals involved in organizing or designing anti-competitive practices risk up to 4 years in prison and fines of €75,000.

Beyond financial penalties, reputational damage can be devastating. One study found that 80% of sanctioned companies suffer significant reputational harm affecting their customer and partner relationships.

Case Law on Automated Monitoring Practices

French case law strictly regulates automated competitor monitoring. Courts consider any unauthorized intrusion into an information system illegal, even for passive data collection.

For example, using cookies or software to monitor a competitor’s activity may fall under unlawful conduct. Similarly, covert collection of personal data has been penalized, especially when deceptive means are used to access information.

Real-World Cases of Sanctioned Companies

One of the most striking examples is the €611 million fine imposed by the French Competition Authority on 10 manufacturers and 2 retailers of household appliances for price-fixing.

In this case, Darty and Boulanger systematically monitored competitor prices and pressured manufacturers to act against retailers offering lower prices.

Another well-known case is Equifax, fined $425 million for a data breach exposing personal information of 147 million people—highlighting the consequences of poor data handling during competitive monitoring.

To ensure legal price monitoring, it’s critical to collect data ethically and avoid any action that interferes with free price competition.

How to Conduct Legal and Effective Price Monitoring

To ensure legal compliance in automated price monitoring, choosing the right tools and methods is key. A structured approach allows you to gather valuable insights without breaking the law.

Use of Legal Tools like Price Observatory

Several legal solutions exist for monitoring competitor prices effectively.

Our dynamic pricing software, Price Observatory, stands out as an ethical tool that tracks over 70 million prices daily using robots specifically designed to respect target websites. Its automatic matching technology quickly identifies equivalent products from your competitors without overloading their servers.

Your tool should meet these criteria:

Respectful Configuration Toward Competitor Sites

To stay legal, you must configure your data collection carefully. First, limit request frequency to avoid straining monitored websites. Experts recommend spacing out requests and minimizing the number of data points collected.

When possible, use alternatives to scraping: RSS feeds, APIs, or open data. These offer simpler, more efficient, and legal ways to retrieve data.

Respect for robots.txt Files

The robots.txt file is essential for legal price monitoring. Located at the root of a website, it tells robots which parts of the site can or cannot be accessed. Before collecting any data, your tools must check and follow these directives.

To verify access rights, simply add /robots.txt to a website URL. Many CMS platforms also make it easy to edit this file, showing how seriously some sites treat data protection.

Failure to comply with robots.txt rules could not only lead to legal risk, but also damage your reputation and undermine your monitoring efforts.

Technical and Legal Limits of Automation

Automated monitoring has its limits, which must be understood to remain within legal boundaries. These include both technical and legal constraints on price surveillance activities.

Frequency and Server Load

Your data collection frequency must be carefully calibrated.

Excessive automation risks overloading target site servers. To ensure ethical monitoring, adapt your collection rhythm based on your sector’s needs and how aggressive your competitors are.

Some industries need daily monitoring; others may suffice with weekly or monthly scans.

Keep in mind:

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Forbidden Circumvention of Protections

Bypassing technical protections is generally forbidden.

Case law is clear: overcoming a “technical challenge” does not justify circumventing a protection. Courts treat these as offenses, even without malicious intent.

Avoid:

Legal Alternatives to Aggressive Scraping

Given these restrictions, several legal alternatives allow effective price monitoring. Prioritize tools that automatically filter out sensitive data while complying with data protection laws.

Legal approaches include:

Ultimately, best practices involve choosing solutions that automate information gathering while excluding personal data—ensuring a legal and ethical approach to competitive monitoring.

Conclusion

Automated price monitoring requires a careful balance between efficiency and compliance. Legal risks are substantial—from hefty fines to potential criminal penalties. However, legal solutions do exist for effective price tracking.

On the one hand, GDPR and robots.txt compliance form the foundation of ethical price monitoring. On the other, tools like Price Observatory provide valuable insights without breaking the law.

Businesses must prioritize legal data collection methods. This responsible approach not only ensures regulatory compliance but also supports the long-term sustainability of your competitive intelligence strategy.

The impact of seasonality on prices and how price intelligence helps to anticipate these variations

The impact of seasonality on pricing is a major challenge for businesses, especially when you consider that half of the promotions do not generate any increase in sales.

This is because a successful business relies heavily on the balance between pricing, promotions, and inventory management. Thus, price monitoring becomes an essential tool for anticipating and adapting to seasonal variations.

This approach not only optimizes your prices according to market demand, but also improves your competitive positioning.

In this guide, you'll learn how to effectively use price intelligence to anticipate seasonal variations and optimize your pricing strategy. We go through the essential tools as well as best practices to monitor prices effectively.

Understanding Seasonal Rate Watch

Seasonal price monitoring is a permanent price monitoring system that takes into account periodic market fluctuations. This methodical approach allows companies to analyze and anticipate price changes throughout the year.

In addition to being able to track competitors' prices, this marketing technique also allows you to control the pricing applied by distributors to their own products.

The main objectives of this approach are multiple:

The different types of seasonal variations

Seasonal variations occur in  a predictable and cyclical manner, affecting each industry differently.

These fluctuations are characterized by several distinct components:

To measure these variations and adjust their pricing strategies accordingly, companies use the seasonal coefficient, which is obtained by comparing the average sales of a period to the theoretical average of the quarters or months of the year.

More specifically, this analysis makes it possible to:

Impact of seasonality on prices

Seasonal price variations affect many industries, creating predictable cycles that directly influence business strategies. The magnitude and nature of seasonal variations depend on several sectoral factors.

In tourism and hospitality, prices soar in summer for seaside resorts and in winter for ski resorts. Property prices  rise systematically in the 2nd and 3rd quarters, with a more marked increase for houses than for apartments. Seasonalrentals, on the other hand, are subject to strong fluctuations in cities dependent on seasonality such as Cannes or Megève.

Agriculture and agri-food see  their prices change according to harvests and weather conditions, while the energy sector sees price increases in winter for gas and in summer for electricity, in response to heating and cooling needs.

As far as the retail trade is concerned, according to INSEE, toy sales generally increase significantly between November and December due to the end-of-year celebrations. Some products, on the other hand, such as winter clothing, have big discounts out of season. These variations may also differ between countries and economies, depending on the relative weight of sectors of activity in their economic structure. The health crisis has also changed certain traditional seasonalities, particularly in the transport and tourism sectors.


Essential tools for price intelligence

To meet the challenges of price seasonality, professionals now have sophisticated tools at their disposal for precise market monitoring.

Price tracking software

Among the most useful are price tracking software. These modern price intelligence solutions automate data collection and analysis.

Price Observatory is among the best competitive intelligence software. It extracts prices, promotions and stocks from competing sites on a daily basis and allows real-time monitoring of prices on all their merchant sites.

This type of pricing tool offers several essential features:

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Competitive intelligence tables

The competitive intelligence board is another price tracking tool that offers clear visualizations of price positioning across different charts and curves. In particular, it allows you to:

The frequency of surveys can be adjusted according to seasonal needs. For example, once a month in low season and once a week in high season. Custom alerts can also be set up to flag significant price changes at competitors.

To maximize their effectiveness, it is essential to choose your competitive intelligence tools carefully and integrate them with your existing management systems. Thus, price intelligence data can be directly connected to ERP, CRM or quoting software. This interconnection makes it possible to automate price adjustments and improve responsiveness to market variations.matiser les ajustements de prix et d'améliorer la réactivité face aux variations du marché.

Implement an effective strategy

An effective price monitoring strategy requires a methodical approach and the right tools to anticipate seasonal price variations.

The first step is to precisely identify your key competitors and products to look out for. Modern tools make it possible to track thousands of brands and retailers simultaneously.

To obtain relevant results, it is essential to compare similar elements:


Choosing the right metrics

Four main indicators can be used to optimise your price monitoring:

This is because analyzing historical pricing data helps identify trends and predict future price fluctuations.

In addition, the monitoring of raw material and logistics costs has a direct influence on the pricing strategy. This approach is essential to ensure effective business intelligence .esoins and its internal resources to take full advantage of competitive data.

Automate data collection

Automation is an essential element for effective monitoring. A price tracking tool analyzes product pages in real time and automatically matches SKUs.

This automation is based on:

To ensure the reliability of the data, a similarity score is calculated for each match. This approach provides accurate, real-time analysis of the market, while preserving margins.

The implementation of an effective price watch also requires cross-referencing price data with quantitative (stock, distribution) and qualitative (customer reviews, merchandising) aspects. This global approach allows you to adjust your pricing strategy in a more relevant way in the face of seasonal variations.es.

Conclusion

Price monitoring is a real strategic tool in the face of seasonal price variations.

The data shows that companies that incorporate a seasonal coefficient calculation into their strategy benefit from better anticipation of market fluctuations while maintaining their competitiveness.

Modern price intelligence tools, such as competitive intelligence software and competitive intelligence tables, combined with a rigorous methodology, offer concrete solutions to manage these variations.

The success of a price intelligence strategy is ultimately based on three essential pillars: the precise definition of the monitoring perimeter, the judicious choice of indicators and the automation of processes.

Discover Price Observatory, the price monitoring software that allows you to monitor your competitors in real time, analyze market trends and adjust your prices optimally! Thus, you will ensure effective commercial monitoring by adapting to seasonal cycles while preserving your margins.


Competitive intelligence: the challenge of matching private labels and equivalent references

In a competitive business environment, the ability of retailers and brands to monitor and adjust their prices quickly has become a major strategic lever. This monitoring of competition is no longer limited to the simple observation of the prices charged by competitors, it now involves in-depth work on the matching between private labels (private labels) and equivalent products. This step is necessary for retailers looking to maintain their competitiveness and margin, adjust their pricing strategy and capture the attention of consumers, who are increasingly aware of price differences.


The challenge for retailers: the matching of private labels

In many areas, retailers are increasingly developing their own private labels to offer competitive alternatives to big brands. In sectors such as toys, for example, where each distributor offers its own references in addition to those of historical brands, it becomes complicated to make a direct comparison between similar products. This complexity lies mainly in the differences in coding: each private label product has its own EAN code, its own name and a separate title, even if, in essence, the product is identical.




To ensure effective competitive intelligence, distributors must be able to compare equivalent products and adjust their prices accordingly. And the real challenge lies in the ability to automatically match disparate SKUs, an essential step in applying rapid repricing strategies without having to go through tedious and lengthy manual operations. And without this correspondence work, retailers miss out on opportunities for alignment or price differentiation with their competitors.

Traditional tools struggle to meet this challenge, as they often rely on matches based solely on EAN codes. Fortunately, there are now advanced price monitoring solutions, powered by artificial intelligence, capable of analyzing product characteristics (dimensions, materials, ingredients, features, etc.) to suggest likely matches. For example, in the cosmetics sector, two beauty creams of different brands, but sharing similar characteristics (capacity, ingredients, fragrance, etc.) can be considered equivalent despite having different EAN codes. And this ability to identify matches will directly influence the repricing strategy. Without this, distributors risk either undervaluing their prices, losing margins, or overvaluing their products, at the risk of losing competitiveness. In addition, promotions and commercial actions require constant monitoring of the prices of equivalent products to maximize their impact.


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The challenge for brands: comparing equivalent references

For brands, the challenge of matching is just as strategic. Identifying equivalent competing products allows you to adjust your price positioning and react quickly to market movements. However, this approach presents its own challenges: determining which products are actually comparable often relies on the end customer's perception. Brands must evaluate the similarity of products according to their own criteria and their knowledge of the customer, a time-consuming and subjective process.

Brands must also take into account the specific criteria of the market. For example, in industries where the brand is of little importance (such as office supplies), consumers mainly compare prices. Conversely, in sectors where brand image is essential (cosmetics, fashion), matching must be more refined, taking into account the notoriety, perceived quality and positioning of competing brands.

As with retailers, repricing solutions can offer brands artificial intelligence algorithms that can automatically submit product matches. These systems analyze various criteria (brands may have more or less latitude on the choice of these criteria upstream) such as technical characteristics, ingredients and uses to generate relevant suggestions. These proposals are then submitted to the client, who can validate or adjust them according to their needs.

Let's take a concrete example with office supplies: for a basic product such as a roll of brown "moving" tape, the end customer is often indifferent to the brand and focuses on the price. Brands must therefore monitor their direct competitors, but also all equivalent products (roll size, weight, packaging, etc.) to remain competitive. By adopting high-performance matching tools, brands can refine their competitive intelligence strategy, detect positioning opportunities and adjust their prices in a more dynamic and responsive way.



The different methods of reference matching

There are several approaches to matching equivalent references. Here are the main ones:

  1. Manual with Excel :
    • The customer creates an Excel table in which he manually fills in all the correspondences between these products via the EAN codes. This method offers full control but is time-consuming and error-prone.
  2. Manual in the repricing application :
    • The customer performs the matching directly in the repricing application. In case of no EAN code, it can copy/paste the URL of the equivalent product, the algorithms of the solution will take care of the rest. This method is more flexible but remains largely manual.
  3. Semi-automatic :
    • Repricing tools equipped with AI algorithms generate matching suggestions. The customer then has a validation interface where he can accept or correct the proposed matches. This system lightens the workload while maintaining human control.
  4. 100% supported :
    • Price Observatory offers full support for the process. The algorithms suggest matches, which Price Observatory's teams validate based on the information provided by the customer. This method completely frees the customer from the operational process while ensuring reliable results.

The matching of private labels and equivalent references is an essential pillar in competitive intelligence and repricing strategies. Whether for retailers or brands, the precise identification of competing products allows them to refine pricing strategies and optimize their competitiveness in the market. Between still manual methods and fully automated solutions, each professional must place the cursor in the best possible way, taking into account his budget, his needs and his internal resources to take full advantage of competitive data.


Brands: how to better control your Digital Shelf with online monitoring?


What is the Digital Shelf?

The Digital Shelf is the online equivalent of the shelves in physical stores.

It's the place where customers search, discover and buy products online, whether it's on the retailer's website or mobile app, or on another retailer's website or marketplace.

Just like in a physical store, customers want to be able to access well-stocked shelves, while remaining clear and organized enough, and have the information they need to make a purchase with confidence.

The digital shelf should allow customers to search for information about a product.  Search results pages and product category pages are entry points for online customers and should contain a lot of information: images, videos, description, pricing, availability, variants and options, ratings, and customer reviews. The pages of each product should also provide all these information.

Supermarkets and brick-and-mortar stores have mastered the art of creating a quality in-store shopping experience. Thanks to merchandising, they know how to create attractive window displays, highlight leader products or promotions aisle head display offers, arrange the shelves in such a way as to highlight products with higher margins, offer a fluid in-store experience to the consumer and encourage them to buy by creating pre-defined universes and consumer journeys. They also offer impulse purchases near the checkouts, and offer immediate assistance on the shelves thanks to salespeople who are available for any questions.

Online, customers are looking for a similar experience: they want to easily find the product they are looking for using categories, keywords, etc., to get detailed information about each product, to have access to useful usage tips, recommendations and reviews from other consumers to be reassured about their choice, they also want to be directed to other similar products or additonal ...

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The Digital Shelf: more and more points of contact

The digital shelf include all the touchpoints that consumers use to research, evaluate, and compare a product with other brands, and then make a purchase. With the development of digital technology, these touchpoints are multiplying, making the consumer buying journey increasingly complex. To manage this digital space well, it is crucial to ensure that products are easy to find, well presented, and accompanied by all the necessary information to encourage purchase.

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Online monitoring, an essential tool for mastering your
digital shelf

Online monitoring consists of systematically monitoring how your products are presented on your retailers' sites, on marketplaces and on the sites of other unknown retailers. This includes price monitoring (tracking prices, promotions, price changes), the way your SKUs are presented on product sheets (images used, description, presentation) as well as monitoring market trends, monitoring competitor SKUs, customer reviews and ratings on your products, and the promotional activities of other brands. The goal is to collect relevant data to adjust your online distribution strategy and stay competitive.

Online monitoring is particularly important for:

For effective price intelligence, companies use price intelligence software such as Price Observatory that aggregates this data in real time via scraping technologies and APIs to extract data directly from competing websites.

Competitive intelligence is not limited to price monitoring, other factors are also important to master your Digital Shelf.

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Essential online monitoring tools to master your Digital Shelf

To carry out effective online monitoring, brands can use various technological tools:

Putting it into practice

digital shelf


Conclusion

Mastering your Digital Shelf is essential for brands that want to succeed in today's competitive digital landscape. Online intelligence provides an effective way to monitor and optimize the various aspects of the digital presence of products. By taking a proactive approach and using the right tools, brands can improve their visibility, attract more customers, and ultimately increase sales. For personalized advice on the pricing of your products, do not hesitate to contact our team of experts on Price Observatory website. Contact us for a demo, a real-world test or information

5 Tips for Choosing Your Price Monitoring Software

In the fast-paced world of e-commerce, staying ahead of your competitors' trends and movements is key to staying competitive. Competitive intelligence, as a strategic practice, requires appropriate tools to collect, analyze, and interpret relevant data. However, choosing the right tool can prove to be a challenge in itself. Here are five key tips to guide you in choosing your competitive intelligence and price intelligence  tool for e-commerce.

1. Define your specific needs

Before you start your search, it's important to clearly define your specific competitive intelligence needs. This step will help you narrow down your search and choose a tool that precisely meets your needs.

A. What objectives do you want to meet with this tool ?

B. What types of products do you want to track ?

C. What types of data do you want to collect ?

D. What types of sites do you want to monitor ?

E. Who will use the tool and how?

F. How will the tool interface with your existing systems ?

G. What features are a  must-have for your business?


To help you define your needs and think of all the useful features:
Discover the benefits of Price Observatory for Retailers
Check out the Features for Retailers brochure

2. Assess the reliability and accuracy of the Data

Make sure that the tool you are considering offers comprehensive coverage of data relevant to your industry. Check the frequency of data updates (daily), the reliability of the data, and the accuracy of the information provided

A. Reliability of the data

Above all, a competitive intelligence tool must provide reliable, easily verifiable and verified data. For this, the accuracy of the algorithms is essential. Various control phases must also be carried out to ensure the validity of the data collected. Human control is also essential for all collated data that is not matched by EAN code or unique reference.

B. Frequency of surveys

The tool must also be able to collect daily or even real-time data. Make sure that the tool provides daily price readings and that you can refresh the data at any time in 1 click.

C. Accuracy of the data

Make sure the data is accurate. In particular, check that:

D. Test the tool in real-world conditions

The best way to ensure the reliability and quality of the data and free test

The Price Observatory software offers free 1-day tests in real-world conditions. Contact us for more information

3. Investigate how to access data

Make sure the tool offers a variety of convenient ways to read and use data :

4. Consider Scalability and Integration

Your business may evolve over time, and your competitive intelligence needs may also change.

Choose a tool that is scalable and able to scale as your business grows.

Is the software publisher open to specific development and to adapt to the needs of its customers or is it more in a mass logic?

Additionally, make sure the tool can easily integrate with other tools and platforms you already use, such as your inventory management system or e-commerce platform.

5. Evaluate customer support and value for money

Finally, don't underestimate the importance of customer support and value for money.

Opt for a provider that offers responsive and knowledgeable customer support to help you with any issues or questions.

Additionally, carefully evaluate the cost of the tool in relation to its features and the value it brings to your business. A competitive intelligence tool can be a valuable investment, but it needs to offer value for money to be profitable in the long run.

In conclusion

In conclusion, choosing the right e-commerce competitive intelligence tool is essential to stay competitive in the market. By following these five key tips, you'll be able to select a tool that perfectly meets your needs and helps you make informed strategic decisions for your business.

For personalized advice on the pricing of your products, do not hesitate to contact our team of experts on our Price Observatory website. Contact us for a demo, a real-life test or information

The 10 Pricing Rules Every Brand Should Know

As a manufacturer, it's up to you to set the prices of your products and your MAP Policy (minimum advertised price) This decision is crucial, as it directly affects your profitability, competitiveness, and market position. That's why understanding the fundamentals of pricing is essential to thriving in a dynamic and competitive business environment. Here are the 10 pricing rules all brands should know

1. Know your market

Before you set your prices, understand your market, your competitors, and consumer expectations. Analyze your competitors' trends, buying behaviors,  and prices to define an effective pricing strategy. Price Observatory gives you access to the price trends of your market, the evolution of price changes by periods, seasons, years. All the prices in your market are logged over 2 years.

2. Identify Perceived Value

Customers pay for the perceived value of your products, not just their production costs. Identify the unique features of your products and communicate them in a way that makes consumers understand their superior value. Detail these features in your product descriptions and make sure your distributors use the right texts.

Pay special attention to  photos of your products to increase their perceived value. In the same way, make sure that your resellers use the most up-to-date images of your products.

Price Observatory allows you to check with one click that all your resellers are up to date in the images and texts you have defined for your brand.

3. Establish your financial goals

Be clear about your financial goals, whether it's in terms of margin, market share,  or profits. Your prices should be aligned with these goals to ensure thelong-term profitability of your business. Repricing tools must take into account these financial objectives, including margin targets.

4. Adopt a Dynamic Pricing Strategy 

Don't set your prices statically. Take a dynamic approach by adjusting your prices based on market fluctuations, competitors, seasons, and promotional events to maximize revenue. Our data collection tools can allow you to track trends in price changes in your market. You can also use this data to inject it into your internal or outsourced tools to determine the best prices for your products through a system of rules or AI.

5. Be Flexible

Offer different options (prices, packs, combinations, etc.) to meet the varied needs and budgets of your customers. This will allow you to reach a wider audience and increase your sales (decreasing prices according to quantity, Bundle, Pack, Lots, Promo, Variation of the same product, etc.).

The Price Observatory tool allows you to automatically collect prices, promotions, strikethrough prices but also decreasing prices, product combinations and batch sales from your distributors and competitors in order to compare your data with theirs.

6. Keep an Eye on Your Competitors

Set up a price watch of your competitors' prices and adjust yours accordingly. Being aware of market movements will allow you to stay competitive and maximize your market share. The features offered by Price Observatory allow automatic monitoring of product references from other brands equivalent to yours. Price Observatory also allows you to track the prices, promotions and stock of private labels.

7. Control Your Distribution Network and your MAP Policy

All of these features are available in our Price Observatory price intelligence tool.
See information for brands and manufacturers.
View feature documentation for brands and manufacturers here

Having a real-time view of the prices, promotions and stock of your distribution network is essential to enforce your MAP policy and knowing how your products are evaluated is also essential to avoid bad buzz and sales drops.

8. Don't Underestimate the Psychological Effects of Pricing 

Prices have an emotional impact on consumers. Use psychological pricing techniquessuch as high prices, fair prices, "charming" prices (e.g. €9.99 instead of €10), and bundles to influence buying behavior. A high price is automatically associated with a notion of value and scarcity. However, all of this is purely psychological. For example, everyone believes that diamonds are expensive because they are rare. Diamonds are now among the most common gemstones on earth,  yet they are the most expensive gemstones.

9. Offer Purchase Incentives

Use promotions, discounts, and loyalty programs to encourage customers to buy your products. Special offers can boost sales and strengthen the relationship with your customers. Always set an expiry date for your promotions and emphasize the rarity and exceptional nature of your offers in order to encourage people  to take action by creating the fear of missing out on a good deal

10. Continuously Evaluate and Adjust

Pricing is an ongoing process. Monitor your pricing performance, collect  customer feedback, and adjust your strategy accordingly to stay competitive and profitable. Price Observatory's monitoring tools and BI analytics will allow you to generate accurate reports on each pricing action. Customizable dashboards are essential indicators for Key Account Managers (KAMs), Web Marketing Managers and E-commerce Managers.

By following these 10 pricing rules, and with our monitoring tools,  you will be able to maximize your revenue, strengthen your position in the market and ensure the long-term success of your brand.

For personalized advice on the pricing of your products, do not hesitate to contact our team of experts on our Price Observatory website. Contact us for a demo, a real-life test or information